As Snuggle® embraces its hygge era, our products aim to provide a sense of comfort, encourage togetherness, and deliver scents that are both fresh and familiar.
The concept of hygge connects our products to people and embodies the core principles of the Snuggle® brand.
Snuggle® Liquid Fabric Softener launched.
The original Snuggle® Bear was born.
Snuggle® brand launched Exhilarations®, the first sensorial fabric softener.
A big year! Snuggle® brand celebrated its 30th birthday, launched the first single-dose scent booster, and sweetened homes with new Snuggle® air fresheners.
Snuggle® brand joined the Henkel Corporation family. Snuggle® also launched the Plus line with Odor Elimination.
Snuggle® SuperFresh™ Original Sheets win Product of the Year.
***Voted in 2017 by the Consumer Survey of Product Innovation in the Fabric Conditioner Category - Survey of 40;000 people by TNS
Snuggle® launched Crystals In-Wash Scent Boosters.
Snuggle® Bear and brand get a makeover!