in-wash crystals that go deep into fabrics for an irresistible boost of snuggly freshness

snuggle brings you the next generation of superfresh with 5-in-1 odor elimination

long-lasting softness is here - enjoy the snuggly benefits your family will love

enjoy just-washed freshness for up to 100 days

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Snuggle® Fabric Softener, Dryer Sheets, and Scent Boosters

How to Do Laundry

Learn how to use fabric softener, dryer sheets, and more. It’s bear-y easy – find out more when you check out our Laundry Tips.

see laundry tips

Pouring a Capful of Snuggle® Fabric Softener

Soften, Freshen, and Control Static

Find out how with freshness-boosting products. The More, the Snugglier™!

Snuggle® Exhilarations® Lavender & Vanilla Orchid® Fabric Softener, Dryer Sheets and Lavender Joy® Pacs Scent Boosters

Snuggle SuperFresh®

The next generation of Snuggle® SuperFresh® with 5-in-1 odor eliminating technology.

Snuggle® SuperFresh Fabric Refresher

**Out of Storage

Snuggly Softness and Freshness are here