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Check out our current and previous collaborations Snuggle® has been a part of. We’re always excited to see the Snuggle® community.
In 2026, Snuggle was a Proud Sponsor HGTV Dream Home providing cuddly softness to the laundry room with our signature Blue Sparkle Fabric Softener, Dryer Sheets and Scent Boosters. The lucky winner of this 2026 sweepstakes won a newly built, fully furnished waterfront retreat located on the serene shores of Lake Wylie in Charlotte, North Carolina and $100,000 cash.
Snuggle® brand, the trusted fabric care brand known for bringing long-lasting freshness, irresistible softness, and the comfort of home to families for more than 40 years, is partnering with Peanuts® to celebrate one of pop culture's most enduring symbols of comfort by highlighting two beloved icons who share a love for their signature blue blankets: Linus and the Snuggle Bear. Inspired by the comfort Linus gets from his beloved blue blanket, the ‘Must be the scent of Snuggle®’ campaign taps into a universal truth: the things we love most have a way of making us feel instantly comforted.
Snuggle®, beloved for bringing long-lasting freshness and the comfort of home to consumers for over 40 years, partnered with Homesick®, the handcrafted candle brand known for evoking cherished memories through scent. Together, the brands introduced two limited-edition candles Inspired by Snuggles Blue Sparkle & Morning Breeze scents: Cuddle-Up Fresh™ and Freshly Washed™. This collaboration celebrates the power of fragrance to instantly transport us back to the warmth, comfort, and familiarity of home.